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耐克官网
官网www.nike.com
简介
耐克一般是指总部位于美国俄勒冈州Beaverton的耐克公司，是全球著名的体育用品制造商。该公司生产的体育用品包罗万象：服装、鞋类、运动器材等等。
Nike generally refers to Nike,headquartered in Oregon, Beaverton, is the world's leading sporting goodsmanufacturer. The company produces all kinds of sporting goods: clothing,footwear, sports equipment and so on.
1972年，NIKE公司正式成立。其前身是由现任NIKE总裁菲尔•耐特以及比尔•鲍尔曼教练投资的蓝带体育公司。
In 1972, NIKE was formally established. Itspredecessor was the incumbent president Phil NIKE and Bill Knight coachBowerman blue sports investment company.
2001年，耐克公司在研制出气垫技术后又推出了一种名为Shox的新型缓震技术。采用这种技术生产出来的运动鞋同样深受欢迎，销量节节攀升。除运动鞋以外，耐克公司的服装也不乏创新之作。例如：运用FIT技术制造的高性能纺织品能够有效地帮助运动员在任何气象条件下进行训练和比赛。耐克公司制造的其他体育用品，如：手表，眼镜等等都是高科技的结晶。
In 2001, Nike developed a new type of slowvibration technology named Shox after developing air cushion technology. Sportsshoes produced by this technology are also popular, and sales are climbing. Inaddition to sports shoes, Nike's clothing is also innovative. For example, highperformance textiles made with FIT technology can effectively help athletestrain and compete in any weather conditions. Other sporting goods manufacturedby Nike, such as watches, glasses and so on, are the crystallization of hightechnology.
80年代，耐克产品开始从田径场和体育馆进入寻常百姓家(特别是十几岁的少年)。耐克公司必须在不失去正规体育传统市场情况下，尽力扩大耐克广告的吸引力，为此耐克必须像Levi's品牌(牛仔服的领导品牌牛仔裤的发明者李维•施特劳斯建立)一样，成为青年文化的组成部分和身份象征。耐克公司在两个完全不同的市场作战，它面临的难题是在适应流行意识和宣传体育成就上如何获得平衡与一致，耐克公司开始重新思考其广告策略了。
In 80s, Nike products began to enter commonpeople's homes (especially teenagers) from track and field and gymnasium. Nikemust not lose the traditional formal sports market situation, try to expandNike advertising appeal, so Nike must like Levi's (jeans brand leadership brandjeans inventor Livy Strauss), became part of the youth culture and identitysymbol. Nike is fighting in two completely different markets, and the problemis how to achieve balance and consistency in adapting to popular awareness andpublicizing sports achievements. Nike has begun to rethink its advertisingstrategy.
1986年的一则宣传耐克充气鞋垫的广告是真正的突破，在广告片中耐克公司采用一个崭新的创意，不是采用一味宣传产品技术性能和优势的惯常手法，而是由代表和象征嬉皮士的著名甲壳虫乐队演奏的著名歌曲《革命》，在反叛图新的节奏、旋律中，一群穿戴耐克产品的美国人正如痴如醉地进行健身锻炼，……这则广告准确地迎合了刚刚出现的健身运动的变革之风和时代新潮，让感觉耳目一新。耐克公司原先一直采用杂志作为主要广告媒体，向竞技选手们传递产品的信息，但自此以后，电视广告成为耐克的主要“发言人”，这一举措使得耐克广告更能适应其产品市场的新发展。
A propaganda Nike 1986 advertisingpneumatic sock was a real breakthrough in the ad, Nike adopted a new idea,instead of using the usual way blindly promote product technical performanceand advantages of the famous song "but played by a representative andsymbol of the hippie famous Beatles revolution", in the rebel figure thenew rhythm and melody, a group wearing products as crazy as Americansintoxicated for fitness training,...... This advertisement exactly caters tothe appearance of the change of fitness and the new trend of the times, whichmakes the feeling fresh and fresh. Nike has been using the original magazine asthe main advertising media, transfer product information to the sports players,but since then, television advertising has become the main"spokesman" for Nike, the move makes Nike advertising can adapt tothe new development of the market of its products.
创始人
Founder
公司创始人比尔•鲍尔曼自1947年从俄勒冈大学毕业后一直留校担任田径教练,曾经训练出世界田径史上的传奇人物--Steve Prefontaine。比尔•鲍尔曼幼年时家境贫寒,坎坷的经历培养了他铁一般的意志。
Company founder Bill Bormann since 1947after graduating from University of Oregon, she has been a track coach, oncetrained in World Athletics legend --Steve Prefontaine. Bill Bormann childhoodfamily was poor, rough experience training his iron will.
现任董事长兼首席执行官菲利浦•奈特作为公司的两位主要创始人之一对耐克的发展同样功不可没。1959年,奈特从俄勒冈大学毕业,获得工商管理学士学位。一年后,他又进入著名的斯坦福大学攻读工商管理硕士学位。在以后的岁月里,两位校友携手并肩,同舟共济,带领公司不断发展壮大。
The current chairman and CEO Philip knight,as one of the two main founders of the company, is equally important to thedevelopment of Nike. In 1959, Knight graduated from University of Oregon andreceived his bachelor's degree in business administration. A year later, hewent to the prestigious Stanford University to study for master of businessadministration. In the years to come, two alumni joined hands to help thecompany grow and develop.
如今,耐克公司的生产经营活动遍布全球六大洲,其员工总数达到了22000人。与公司合作的供应商、托运商、零售商以及其他服务人员接近100万人。
Today, Nike's manufacturing and operatingactivities across the world's six continents, the total number of employeesreached 22000 people. The company's suppliers, shippers, retailers and otherservices are close to 1 million people.
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